オーストラリアのスマートホーム市場規模、シェア、レポート 2026-2034

Market overview

Market size in 2025: USD 4.29 billion

Market size in 2034: USD 11.54 billion 

Market growth rate 2026-2034: 11.64%

According to IMARC Group's latest research publication, "Australia Smart Home Market: Industry Trends, Share, Size, Growth, Opportunities and Forecast 2026-2034," the Australian smart home market size reached US$4.29 billion in 2025. Looking ahead, IMARC Group predicts the market will reach US$11.54 billion by 2034, showing a growth rate of 11.64% between 2026 and 2034.

Creating Intelligent Environments Through Behavioral Learning: Australian smart homes are evolving from simple automation to truly intelligent systems that learn daily habits and anticipate resident needs. AI-powered platforms like LG's ThinQ ON and Hisense's ConnectLife analyze behavioral patterns and create personalized environments that automatically adjust based on learned preferences. These systems track when residents arrive home, which rooms they use at different times of the day, and how their temperature preferences change throughout the day. As a result, they pre-condition the home's space before residents arrive, optimizing comfort while minimizing energy consumption. With household penetration in Australia reaching 83.2% and predicted to reach 94.4% by the end of the decade, these adaptive systems are quickly becoming the new norm, rather than a luxury add-on. Because the technology continually improves its understanding through machine learning, the longer families use the system, the more accurately it can predict and respond to individual needs without the need for manual programming or constant app adjustments.

Revolutionizing Voice Control with Natural Language Processing: Advanced AI-powered voice assistants are transforming how Australians interact with their homes, enabling hands-free control of lighting, temperature, entertainment, and security through more intuitive voice commands. Amazon's Echo Show 8 has launched in Australia. It boasts 40% more processing power than its predecessor and supports Matter, Zigbee, and Thread protocols for seamless device integration. These systems employ advanced natural language processing to understand Australian accents, regional phrases, and contextual requests, eliminating the need for rigid command structures. This technology goes beyond simple on/off controls to handle complex, multi-step routines. A command like "movie time" can simultaneously dim the lights, close smart blinds, adjust the temperature, and launch streaming services. With 7.6 million Australian households owning at least one smart device and voice control becoming the primary means of interaction, manufacturers are investing heavily in making these assistants more conversational and contextual, creating an experience that feels more like talking to an intelligent companion rather than telling a machine what to do.

Energy Optimization Delivers Significant Economic Benefits: With electricity prices in Australia rising by approximately 18%, AI-powered smart home energy management systems offer attractive economic returns in addition to sustainability benefits. The Australian Energy Market Operator estimates that smart home technology can save households up to A$1,200 per year, and energy-efficient homes can reduce consumption by 20% through intelligent automation. AI thermostats learn occupancy patterns and weather forecasts to optimize heating and cooling schedules, while smart lighting systems make adjustments based on natural light availability and room usage. Integrating solar power solutions with smart meters and home energy management platforms further improves efficiency, allowing homeowners to maximize their own consumption of generated electricity and minimize reliance on the grid during peak tariff periods. These systems provide real-time visibility into consumption patterns, identify energy-intensive appliances, and recommend optimizations. With the cost of living continuing to rise, smart home technology is one of the few investments that can offer Australian households a real payback by simultaneously reducing utility bills and helping the country meet its emissions reduction targets.

Enhanced Security through Pattern Recognition and Anomaly Detection: AI-powered security systems are revolutionizing home security with advanced threat detection capabilities that go far beyond simple motion sensors. The latest systems use facial recognition technology to distinguish between family members, frequent visitors, and strangers, delivering context-specific alerts for any movement rather than generic notifications. Machine learning algorithms analyze typical household behavior patterns, such as people's usual entrance and exit times and areas where activity is seen at different times of day, to identify truly suspicious behavior and prompt immediate action. Smart cameras with AI processing capabilities can distinguish between people, pets, and deliveries, reducing false alarms and enabling rapid response to genuine threats. Integration with smart locks, lighting controls, and alarm systems creates a comprehensive security ecosystem, enabling coordinated responses when an anomaly is detected. Lights activate, cameras focus, and emergency contacts receive detailed alerts with visual evidence. Australian homeowners are increasingly looking to these AI-enhanced systems as insurance against not only property crime but also the constant uncertainty surrounding their home security, especially when traveling or away for extended periods of time.

Enabling Cross-Platform Integration through an Open Ecosystem: The smart home industry is undergoing a fundamental shift toward open platforms that break down compatibility barriers between devices from different manufacturers. LG's acquisition of Athom in July 2024 and integration of its Homey platform connectivity into LG ThinQ epitomized this trend, enabling the control of over 50,000 different devices from countless brands through a single interface. The Matter and Thread protocols are becoming increasingly standardized, enabling seamless communication between devices regardless of manufacturer, and platforms like Google Home and Amazon Alexa increasingly support third-party integration. This interoperability revolution means Australian homeowners no longer have to face the frustration of incompatible devices or the constraints of being confined to a single ecosystem. They can choose best-in-class products from different manufacturers—Philips Hue for lighting, Schneider Electric for power management, Ring for security, and Sonos for audio—and have them work in harmony. AI acts as an orchestration layer, managing the complex interactions between diverse devices and creating a unified experience from fragmented hardware. This openness will accelerate adoption by reducing switching costs and eliminating the fear of lock-in that has previously held many consumers back from investing heavily in smart home technology.

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Trends and Growth Drivers of the Australian Smart Home Market

Australia's smart home market has reached a pivotal milestone. According to research by Tellsite, the sector has surpassed $2.5 billion and reached 7.6 million households. This represents a majority of Australian households that now own at least one smart device. This widespread adoption reflects a fundamental shift in consumer attitudes, moving connected home technology from the realm of niche gadgets to mainstream home infrastructure. Metropolitan areas such as Sydney and Melbourne, home to 85% of the population, have seen particularly high adoption rates due to their excellent internet infrastructure, tech-savvy demographics, and compact living spaces that benefit from integrated automation systems. Government urban development initiatives promoting sustainable communities and smart city infrastructure are creating favorable conditions for comprehensive smart home integration throughout new residential projects. Developers are increasingly incorporating smart thermostats, intelligent lighting, and pre-wired automation infrastructure as standard features rather than optional upgrades, making these technologies commonplace even for buyers who weren't actively seeking them. This maturing market is encouraging large international companies to expand their presence in Australia, as well as local innovation in products designed specifically for Australian conditions, climate zones and energy management requirements.

The need for energy efficiency is fundamentally changing smart home adoption patterns. Australian households are prioritizing technologies that reduce utility bills and environmental impact. High electricity prices, which recently increased by approximately 18%, are creating strong economic incentives for smart energy management solutions that deliver tangible savings. Smart thermostats, intelligent lighting systems, and energy monitoring platforms enable real-time consumption tracking and optimization, while integrated solar power solutions and smart meters further enhance home efficiency. Australians can now automatically shift consumption to off-peak hours, maximize solar self-consumption, and gain actionable insights into which appliances and behaviors are driving up utility bills. Rooftop solar power accounts for 11.2% of Australia's electricity supply, creating opportunities for smart home systems to optimize energy flows between generation, consumption, and interaction with the grid. The Clean Energy Finance Corporation is investing in smart home technology through initiatives such as its support for SwarmFarm Robotics, demonstrating the government's recognition that connected home solutions can significantly contribute to the country's emissions reduction goals. For homeowners, the value proposition is clear. Investing in a smart home will pay for itself through reduced energy bills, while also future-proofing your home against inevitable energy market changes and increasingly stringent efficiency standards.

Safety and security concerns are accelerating smart home adoption, as intelligent systems offer capabilities that traditional security solutions simply cannot match. Network-enabled cameras, smart locks, motion sensors, and integrated alarm systems offer comprehensive protection through remote monitoring, real-time notifications, and automated emergency response. This technology allows homeowners to verify their identity before remotely unlocking their doors, receive instant alerts in the event of unusual activity, and visually monitor their property from anywhere with an internet connection. Rising crime awareness, coupled with insurance incentives for smart security installations (some insurers offer premium discounts for professionally monitored smart systems), is driving the adoption of premium security packages. User-friendly installation and smartphone operation make these technologies accessible to a broader consumer base, beyond early adopters and tech enthusiasts. The psychological benefits go beyond deterrence. Families who travel frequently or work long hours gain greater peace of mind knowing they can check in on their home at any time and immediately address potential issues. This sentimental value – the ability to make sure your children have returned home safely, check in on elderly relatives to see if they're OK, or simply keep an eye on your pets while you're at work – often proves just as appealing as the security features themselves.

The competitive landscape is intensifying as global technology leaders intensify their focus on the Australian market through the expansion of localized product and service offerings. LG's acquisition of Athom for its integration with ThinQ, Amazon's launch of the Matter/Zigbee/Thread-enabled Echo Show 8, and Roborock's introduction of an AI-powered vacuum robot demonstrate continued investment in Australian consumers. These companies recognize Australia's strategic importance as a developed market with a high technology adoption rate, strong purchasing power, and a willingness to embrace new innovations. As consumers demand flexibility to choose best-in-class devices regardless of manufacturer, the competitive dynamics of the market increasingly favor platforms that emphasize interoperability over closed ecosystems. The Matter and Thread protocols are becoming must-haves rather than differentiators, and there is increased focus on AI capabilities, user experience design, and ecosystem breadth. Local retailers such as JB Hi-Fi and Bunnings are expanding their smart home sections and providing in-store expertise to assist consumers with complex technology decisions. This retail support lowers the barrier to entry for consumers who value hands-on experience and on-site service over online-only purchases, and as a result, the market is set to continue growing rapidly as smart home technology becomes truly accessible to Australians of all ages and skill levels.

Industry Segmentation of the Australian Smart Home Market

Component Insights:

• product
• Services (energy consumption and management services, security services, healthcare services, entertainment services)

Application Insights:

• Security and Surveillance
• illumination
• Entertainment
• Energy Management
• Air conditioning equipment
• Smart Kitchen
• Home Fitness and Wellness

Regional Insights:

• Australian Capital Territory and New South Wales
• Victoria and Tasmania
• Queensland
• Northern Territory and South Australia
• Western Australia

Latest news and trends in the Australian smart home market

March 2025: Roborock unveiled Australia's most advanced lineup of smart cleaning solutions, including the Saros Series, F25 Series, and Qrevo EdgeC, at a major event in Sydney. The flagship product, the Saros Z70, features the OmniGrip, a 5-axis movable foldable robot arm, the first mass-produced 5-axis movable foldable robot arm capable of cleaning and maneuvering small items weighing less than 300g. The Qrevo EdgeC features 18,500Pa suction power, advanced edge cleaning technology, and a dual anti-tangle brush system. This announcement comes as Roborock becomes the world's No. 1 robot vacuum cleaner brand in terms of unit sales and revenue, and demonstrates the company's commitment to bringing cutting-edge AI navigation and intelligent cleaning to Australian consumers.

August 2024: Amazon launched the Echo Show 8 (3rd generation) in Australia, featuring significant upgrades including spatial audio, a 13MP auto-framing camera, and 40% faster processing of smart home requests. Priced at AUD $249, the Echo Show 8 functions as a comprehensive smart home hub with built-in Matter, Zigbee, and Thread protocols, eliminating the need for a separate hub. Echo Show 8 blends entertainment and practical home management features, delivering rich, room-filling sound from dual 2-inch speakers and a passive bass radiator. Available through Amazon Australia and JB Hi-Fi, the product represents Amazon's continued investment in providing cutting-edge voice-controlled smart home solutions to Australian consumers.

August 2024: LG Electronics unveiled the AI ​​home hub "ThinQ ON" at IFA 2024 in Berlin, integrating technology from the company's recently acquired Athom. The hub features "Affectionate Intelligence," which uses advanced machine learning algorithms to deliver a personalized home experience. It analyzes user behavior patterns and automatically adjusts temperature, lighting, and energy consumption. ThinQ ON is Matter certified and supports Wi-Fi and Thread connectivity, making it compatible with a wide range of LG innovations and a growing number of third-party home appliances. This launch demonstrates LG's vision of enabling centralized, AI-powered smart home management to deliver customized comfort, care, and convenience to Australian homes.

July 2024: LG Electronics acquires an 80% stake in Athom, a Netherlands-based smart home platform company, with plans to acquire the remaining 20% ​​within three years. Athom develops Homey, a smart home hub that can connect to more than 50,000 home appliances and IoT devices using various connection methods, including Wi-Fi, Bluetooth, Z-Wave, Matter, and Thread. The Homey App Store offers approximately 1,000 apps for controlling devices from brands such as Philips Hue and IKEA. LG plans to integrate Athom's extensive connectivity capabilities with its generative AI-enabled ThinQ platform to create an AI home that provides optimal spatial solutions by gaining a deeper understanding of customer preferences. This acquisition will enable LG to expand its open ecosystem and offer Australian consumers a more diverse and multidimensional smart home experience.

March 2024: Research by TellSite reveals that Australia's smart home market will exceed $2.5 billion, with 7.6 million households owning at least one smart device. This is driven by advances in generative AI, energy conservation concerns, and enhanced security features. The research also finds that Australia is one of the fastest-growing smart home markets in the world, with household penetration reaching 83.2% and projected to reach 94.4%. This significant milestone reflects the widespread adoption of smart home technology across Australian demographics, moving from early adopters to standard infrastructure in modern homes. The data demonstrates that a combination of energy efficiency concerns, improving technology, and falling prices is making smart homes accessible to a wider range of consumers across Australia.

View the complete report, including table of contents and list of figures: https://www.imarcgroup.com/australia-smart-homes-market

Competitive environment

The competitive landscape of the industry has also been examined, along with profiles of key players including Amazon (Ring, Echo, Alexa), Google (Google Nest, Google Home), LG Electronics (LG ThinQ), Samsung Electronics (SmartThings), Apple Inc. (HomeKit, HomePod), Signify (Philips Hue), Schneider Electric, Honeywell International, ABB Ltd, Arlo Technologies, TP-Link Corporation, Xiaomi Corporation, Bosch, Sonos, Clipsal (Wiser), Brilliant Lighting AU, Eufy, Netatmo, Roborock, Loxone Electronics, and other key participants in the Australian smart home market ecosystem.

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